導入事例・制作実績

As part of an area-wide DX project aimed at uniting the entire tourist destination, we developed a CRM system that automatically collects reservation data from individual accommodations and enables region-wide data utilization. By allowing centralized data management and advanced analytics across multiple participating facilities, the project supports regional revitalization and contributes to the establishment of a sustainable and strategic operational foundation for the tourism area.

Background

Area-wide DX is an initiative that leverages digital technology to enhance the overall productivity of a tourist destination by promoting collaboration and information sharing among a wide range of local businesses. Rather than optimizing operations individually, accommodations and businesses within the region work together to visualize and utilize data, enabling higher productivity and more sustainable tourism management. In this project, we participated as the CRM development partner.

Solution

We developed and implemented a CRM system with the following features:

・Automatically collects reservation data from each accommodation facility, and includes data analysis functions that allow easy visualization and comparison of overall regional demand trends and the status of individual facilities.

・Equipped with customer management functions that enable the managing association of accommodations to share and communicate information across facilities, while also allowing each facility to strategically approach its individual customers.

・In addition to standardized reports, data analysis is fully customizable, providing each business with the tools to proactively utilize data and reflect insights in their management strategies.

Results

With the introduction of the CRM system, data across the entire region was centrally managed, enabling strategic management at the level of the entire tourist destination. Collaboration and awareness among accommodation facilities also increased, strengthening information sharing and coordination within the region. A system was established that allows each facility to strategically utilize customer data, realizing a core framework that drives area-wide DX.