Development of a Marketing Data Collection and Utilization System
Category: Web Debelopment
Sub Category: Data utilization support, New business support, Brand building support
Industry: real estate industry
Background
A real estate company consulted us with a vision for creating a new business.
The starting point of this project was their desire to launch a new service that could monetize their vast store of big data—which they possessed but had not yet fully utilized—by discovering new value within it.
Solution
We built a big data platform optimized for analysis by automatically collecting industry-specific marketing data on a daily basis.
To ensure stable service operation, we leveraged our proprietary technologies in everything from database design to processing speed optimization.
An intuitive user interface enables users to easily utilize analysis results, providing a system where data can be immediately reflected in management decisions.
Results
The new service was successfully launched and contributed to enhancing the company’s brand strength and establishing a new source of revenue.
It has also helped promote data utilization across the entire industry, playing a role in creating new value within Japan’s real estate sector.