導入事例・制作実績

We developed a dedicated app that allows DMOs to distribute and provide information to their members. In addition to delivering local news and event updates, the app is designed to enable users to complete various application procedures within the app itself. Furthermore, by building a system that can be commonly used by multiple DMOs, the app also serves as a communication platform that connects entire regions.

Background

Before the system was introduced, the following issues were present:

・Information was mainly provided to members through direct mail and printed materials, resulting in one-way communication that lacked real-time responsiveness.

・Members belonging to multiple DMOs received duplicate communications, leading to confusion and complexity due to information overload.

・Application procedures relied on analog methods such as email, phone, and fax, causing delays in operations, miscommunication, and an increased risk of errors.

Solution

We developed a new web-based management system for the DMO and a dedicated app for its members. In addition to enabling information delivery, the system includes features such as surveys and online application processing. The app was designed with usability and visibility in mind, assuming use by a wide range of age groups. As a result, it offers a user-friendly experience even on senior-friendly devices such as Raku-Raku phones.

Results

The system implementation led to the following outcomes:

・Real-time information delivery and the introduction of survey features enabled a better understanding of member needs, resulting in improved service quality.

・By establishing a shared platform used by multiple DMOs, regional information sharing and horizontal collaboration were strengthened, creating a system that delivers the right information accurately.

・The digitization of application procedures enhanced both speed and accuracy, leading to smoother communication workflows.